Codsall Driveways

Paving

the

way

to

a

beautiful

home

Client:

Codsall Driveways

Services:

UI design, Web development, Brand identity

Location:

Shropshire, UK

Date:

Oct 2020

Midlands-based construction brand, Codsall Driveways, offer a unique and

cost-efficient solution to achieving the look of block paving whilst keeping a

spacious and maintenance-free driveway or patio, through their knowledge of

pattern imprinted concrete.

A local business with big ambitions, they came to us looking to unify their brand

and significantly expand their web offering.

They needed a purpose-built brand that clearly encapsulated who they are and

a dedicated effort to redesign and build their website from the ground up,

creating a single, convenient location to showcase who they are, what they do

and help potential customers to make enquiries.

Desktop and mobile versions of the Codsall Driveways website hero section.

Professional

yet

approachable

When

they

came

to

us,

Codsall

Driveways

were

using

a

brand

they

had

created

themselves,

which

they

had

considerably

outgrown,

and

was

preventing

them

from

expanding

further.

They

wanted

a

new

identity

that

would

represent

them

as

professionals

but

were

keen

to

hang

onto

the

inherent

charm

and

approachability

of

being

a

local

business.

We

developed

their

logomark

from

a

series

of

tile-like

shapes

built

up

to

form

an

isometric,

hexagonal

letter

'C'

.

This

created

a

strong

and

easily

distinguishable

identity

that

stood

out

from

the

many

other

overly

cliché

identities

of

their

competitors.

Sometimes

bespoke

can

be

better

We

had

a

clear

criteria

for

the

font

choice

needing

a

sans-serif

option

that

replicated

the

rounded

corners

and

geometry

seen

in

the

logomark.

Unable

to

find

a

viable

solution

we

decided

to

produce

our

own

character

set

of

the

font

Effra

in

order

to

create

a

typeface

that

was

coherent

with

the

brand.

The

result

was

‘Effra

Soft’,

a

sturdy

but

friendly

typeface

blending

the

minimal

geometry

of

the

original

with

characterful

rounded

corners

and

slanted

edges

of

the

new

logo.

Desktop and mobile website designs by Silk Studio for Codsall Driveways.

Efficient,

authentic

and

user-friendly

For

their

website,

Codsall

Driveways

needed

a

ground-up

redesign,

furnishing

it

with

all

their

updated

branding

and

assets.

It

was

important

for

the

new

site

to

outline

the

wide

range

of

services

they

offer,

showcase

authentic

examples

of

real-world

projects

and

to

provide

a

clear

and

efficient

enquiry

system

to

help

grow

their

long

term

schedule

of

work.

The

site

we

built

incorporated

all

of

this

in

a

package

that

both

looked

good

and

was

easily

manageable

with

members

of

the

team

being

able

to

add

case

studies,

blog

posts

and

information

changes

through

the

CMS.

It

consolidates

the

brand's

'professional

but

approachable'

tone,

marrying

a

clear

and

easily-navigable

layout

with

charming

user-experience

through

efficient

resource

loading

and

subtle

micro-interactions.

Image-heavy

case

studies

allow

the

company's

work

to

speak

for

itself

and

the

multi-step

enquiry

form

helps

to

collect

valuable

data

and

qualify

a

customer

before

they

even

pick

up

the

phone.

Paving the way to a beautiful home

Professional yet approachable

Sometimes bespoke can be better

Efficient, authentic and user-friendly

Paving

the

way

to

a

beautiful

home

Professional

yet

approachable

Sometimes

bespoke

can

be

better

Efficient,

authentic

and

user-friendly