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Two iPhone 12 Pro's with the Grin & Bear London mobile website.
Grin & Bear London

eCommerce
site
for
luxury
teddy
bears

Client:

Grin & Bear London

Services:

Web development, UI design, Brand identity

Location:

London, UK

Date:

Sep 2019

Grin & Bear is a boutique, London-based teddy bear company. Partnering on
fabrics with well-known names like Liberty London and providing a bespoke
tailoring service that allows clients to supply their own
(often cherished)
textiles, they create delightful, cuddly companions for people of all ages.

As they looked to move away from Squarespace, they realised that their site
needed to do more than just provide purchasing functionality and instead offer
a brand-rich experience that conveyed the hand-crafted nature of each
individual toy.

The site that was created for them looked to do exactly that whilst maintaining
the ease-of-use factor that Squarespace offered, allowing them to manage
orders and products going forward. Their updated creative direction aimed to
keep the brand in tone with the new site and prevent their old aesthetic from
holding it back.

Grin & Bear London logo overlaid over an image of one of their bears.
A breakdown grid of the Grin & Bear London logo.

Premium
quality
with
room
for
playfulness

As
a
'creative
direction'
was
being
supplied
in
order
to
complement
the
new
website
as
opposed
to
a
full
rebrand,
it
needed
to
be
simple
and
easy
to
apply
whilst
reinforcing
the
high-quality
nature
of
the
brand
in
order
to
set
them
apart
from
their
competitors.

A
typographic
logo
and
accompanying
brand
mark
displaying
the
outline
of
a
teddy
bear's
face
formed
the
basis
of
the
creative.
This
was
blended
with
a
conservative
yet
versatile
colour
palette
that
evoked
luxury
whilst
leaving
room
for
playfulness.

Finally,
the
logotype
and
core
messaging
were
set
in
Butler,
an
elegant
and
respectable
serif
font
that
highlights
the
premium
quality
of
the
brand
and
their
products.

The Grin & Bear London logomark.
The Grin & Bear London chosen font family, Butler.
A female model holding a Grin & Bear London teddy bear in a photography studio.
Branded business cards for Grin & Bear London.
Grin & Bear London packaging boxes.
Screens from the desktop version of the Grin & Bear London website.

An
elaborate
and
engaging
user-experience

As
Grin
&
Bear
were
coming
from
a
Sqaurespace
template,
the
new
site
had
to
be
redesigned
and
built
from
scratch.
It
needed
to
offer
a
brand-rich
experience
that
helped
to
highlight
the
hand-crafted
nature
of
the
products
whilst
also
providing
a
robust
eCommerce
platform.

Webflow
was
used
in
order
to
turn
the
design
into
a
tangible
website
within
a
quick
turn
around
time
and
also
as
it
provided
both
eCommerce
functionality
and
a
succinct
CMS
allowing
easy
management
of
the
site
going
forward.

A floating iMac with the Grin & Bear London website product page.
An iPhone 12 with the mobile version of the Grin & Bear London product page from their website.
The mobile version of the Grin & Bear London website featuring the shop page.
A MacBook Pro featuring the checkout screen from the Grin & Bear London website.
Grin & Bear London logo.