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Ironbridge Gorge World Heritage Festival

A
celebration
of
art,
culture
and
history

Client:

Ironbridge Gorge World Heritage Festival

Services:

Brand identity

Location:

Ironbridge, Shropshire

Date:

Sep 2019

The Ironbridge Gorge World Heritage Festival has been running for over 20
years with its identity changing annually. This has left them lacking both a
coherent brand and any acknowledgement of the successes they have
achieved in previous years.

With their plan being to have future festivals encompassed by an annual
theme, they needed real help with establishing an identity that retained
continuity and longevity for the years and festivals to come, whilst also allowing
an individual artistic direction to be taken with each year's theme.

The problem was solved by choosing to create an overarching umbrella identity
for the festival that was strong and recognisable in appearance but subtle in its
presentation so as to allow continuity across festivals over the coming years
without overshadowing their respective artistic and thematic directions.

Striving
to
stand
the
test
of
time

The
previous
brand
was
completely
overhauled,
creating
a
reimagined
logo
that
paid
homage
to
the
heritage
of
the
area
whilst
encompassing
a
modern
and
forward-thinking
stance
to
give
the
festival
longstanding
identifiability
moving
forward.

This
was
accompanied
by
both
a
progressive
and
effective
font
family,
and
a
sophisticated,
welcoming
and
versatile
colour
palette
for
use
in
all
communications
not
associated
with
a
specific
year's
creative
direction.

The Ironbridge Gorge World Heritage Festival logo mark designed by Silk Studio
Ironbridge Gorge World Heritage Festival logotype designed by Silk Studio
An Ironbridge Gorge World Heritage Festival business card designed by Silk Studio.
An Ironbridge Gorge World Heritage Festival flag with logo print design by Silk Studio.
A large mural featuring the Ironbridge Gorge World Heritage Festival branding.
An Ironbridge Gorge World Heritage Festival staff t-shirt.
A man holding an Ironbridge Gorge World Heritage Festival tote bag.
The instagram page for the Ironbridge Gorge World Heritage Festival.
The Ironbridge Gorge World Heritage Festival logo being used as a favicon.
The Ironbridge Gorge World Heritage Festival brand guidelines book.

Maintaining
coherence
moving
forward

All
of
the
guidance
on
both
the
usage
and
application
of
the
brand
was
collated
into
a
comprehensive
brand
manual
that
could
be
used
internally
and
distributed
to
festival
partners
and
collaborators
in
order
to
ensure
the
standards
of
the
new
brand
are
upheld.

This
included
direction
on
logo
spacing,
font
usage
and
colour
specificities
across
different
mediums
from
physical
Pantone
swatches
to
online
rgba
codes,
all
of
which
were
crucial
for
maintaining
the
consistent
and
coherent
brand
image
the
festival
had
lacked
for
so
many
years.

Pages of the brand guidelines for the Ironbridge Gorge World Heritage Festival.
The Ironbridge Gorge World Heritage Festival brand guidelines
A stack of the Ironbridge Gorge World Heritage Festival's brand guidelines
A spread from the Ironbridge Gorge World Heritage Festival's brand guidelines showing the fonts they use.