Desktop and mobile screens of hero sections from Silk Studio website.

Silk Studio Portfolio

Breathing

new

life

into

our

own

brand

and

website

Client:

Silk Studio

Services:

Web development, UI design, Brand identity

Location:

Shropshire, UK

Date:

Jan 2021

As a digital design studio that prides itself on creating original and functional

solutions, we were keen to make sure that we practised what we preached.

Whilst our clients work often takes centre stage, we also felt it was important to

act as an

ardent example of the kind of results prospective newcomers can

expect.

With the Covid-19 pandemic putting much of our client work on hold, it gave us

the opportunity to flex our creative muscles and spend some time

re-establishing our brand identity and web presence.

This needed to be strong and identifiable but also thoughtful and unobtrusive

so as not to obscure the limelight from the work we do for others. The goal was

to create a lasting identity that would resonate with potential clients and evoke

our interpretation of

'good design'

.

Re-inventing

our

visual

identity

The

brand

needed

to

be

simple

but

methodical

and

well

thought

out.

Colour

was

used

sparingly

whilst

typography

was

used

heavily,

taking

reference

from

the

masterful

posters

of

20th

Century

artists

like

Armin

Hofmann

and

Josef

Müller-Brockmann.

Leaning

substantially

on

our

geometric,

sans-serif

typeface,

the

aim

was

to

appear

sophisticated

and

contemporary

whilst

leaving

room

for

playfulness

with

the

way

the

type

is

used

and

the

words

that

are

chosen,

rather

than

the

ligatures

themselves

as

well

as

the

occasional

use

of

the

accent

pink.

Desktop and mobile screens from Silk Studio website.

Showcasing

our

creative

potential

The

website

had

three

main

goals:

(1.)

Effectively

communicate

who

we

are

and

how

we

do

things,

(2.)

Showcase

in-depth

case

studies

of

work

and

(3.)

Help

to

encourage

users

to

enquire

about

our

services.

We

achieved

these

by

creating

a

series

of

unique,

content-rich

pages,

a

modular

'block'

system

that

allows

for

bespoke

case

study

layouts

to

be

built

from

predefined

components

in

the

CMS

from

a

series

of

predefined

components

and

an

intuitive

and

convenient

multi-step

form

for

users

looking

to

start

a

project.

All

this

was

bundled

into

an

engaging

user

experience

filled

with

charming

micro-interactions

and

seamless

page

transitions

as

well

as

quirky

little

tricks

like

showing

our

Spotify

currently

playing

song

at

the

bottom

of

our

menu

(for

better

or

worse!).

The

site

was

built

entirely

in

React

which

is

great

for

speed,

efficiency

and

giving

the

site

that

SPA

feeling.

We

used

Gatsby

for

the

front-end

and

Sanity

as

the

CMS

allowing

us

to

easily

add

additional

case

studies

and

blog

posts

as

needed.

Breathing new life into our own brand and website

Re-inventing our visual identity

Showcasing our creative potential

Breathing

new

life

into

our

own

brand

and

website

Re-inventing

our

visual

identity

Showcasing

our

creative

potential