Large billboard showing Stack advertisement design by Silk Studio.

The Stack Project

Establishing

fintech

for

social

good

Client:

The Stack Project

Services:

Web development, UI design, Brand identity

Location:

New York, USA

Date:

Apr 2020

Hailing from the big apple, the Stack project is a New York based non-profit,

created to help get young people financially literate with a specific focus on

underserved, black and Latinx communities.

Established in early 2020, they provide financial education workshops,

one-to-one financial counselling and guidance through the college application

process with the goal of setting young people up for life. With the Covid-19

pandemic hitting shortly after, their services were vital to helping people

manage financial hardship and access state aid.

We were tasked with creating an effective and engaging brand identity that

resonated with young people, and a full website that showcased who they

were, the mission they were on, provided workshop and counselling

information and allowed donations to be made to them.

Desktop and mobile optimised website screens from the Stack website.

A

new

approach

to

personal

finances

It

was

particularly

important

for

the

brand

to

capture

the

attention

of

its

audience

in

order

to

navigate

the

general

indifference

towards

financial

management

that

can

often

be

found

in

younger

generations.

It

needed

to

communicate

that

Stack

really

did

have

something

to

offer

its

audience

and,

due

to

their

focus

on

helping

minority

communities

who

can

often

be

the

most

severely

affected

by

these

issues,

the

brand

had

to

feel

trustworthy,

approachable

and

empathetic.

We

created

a

clean

and

geometric

feeling

brand

centred

around

the

'S'

logomark

which

took

inspiration

from

the

idea

of

a

coin

being

deposited

into

a

money-box.

This

was

paired

with

a

strong

and

contemporary,

sans-serif

typeface

from

Otherwhere

Collective

and

a

colour

palette

based

around

hues

of

blue

and

turquoise

to

evoke

a

sense

of

security,

clarity

and

inspiration.

Six-sheet poster billboard advertisement for Stack.

Mobile and desktop iterations of the Stack website pages.

Creating

a

robust

and

effective

site

Designed

and

built

from

the

ground

up,

the

site

needed

to

expand

on

the

brand's

mission,

highlighting

the

problems

their

audience

are

facing

and

outlining

how

Stack's

programs

and

services

can

help

to

solve

them.

They

also

required

more

in-depth

insight

into

the

individual

programs

and

education

on

the

current

economic

state-of-play,

both

with

the

aim

of

facilitating

inquiries

and

donations.

All

of

this

was

set

alongside

large

bold

typography,

jovial

language

and

thoughtfully

chosen

imagery

aiming

to

reflect

the

communities

and

groups

Stack

are

focused

on

helping.

The

result

was

a

robust

and

effective

package

that

would

raise

the

profile

of

the

brand

and

help

more

people

benefit

from

the

work

they

are

doing.

Establishing fintech for social good

A new approach to personal finances

Creating a robust and effective site

Establishing

fintech

for

social

good

A

new

approach

to

personal

finances

Creating

a

robust

and

effective

site